Top 10 Automotive-Classifieds Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Prescription Drug Sales Grow Slowly; Hydrocodone Most Prescribed
Annual US prescription sales hit $291 billion in 2008, but experienced slower-than usual growth of 1.3% because of slowing demand and the struggling economy, according to IMS Health, which also...
View ArticleHalf of ‘Mass Affluents’ Feel Financially Insecure, Especially Hispanics
More than three-fourths (78%) of “mass affluent” consumers in the US have not changed their credit-card payment behavior because of the recession, but Hispanics and younger members of this well-to-do...
View ArticleHulu Video Viewers Increase 42% in February
US internet users viewed 13.1 billion online videos during February 2009, representing a 12% decline over January, according to data from comScore’s Video Metrix service. The dip was primarily because...
View ArticleTop 10 Biggest and Fastest-Growing Areas in the US
Though New York, Los Angeles and Chicago remain America’s most populous metropolitan areas by far, Raleigh-Cary, N.C. and Austin-Round Rock, Tex., grew the fastest between 2007 and 2008, according to...
View ArticleImage-Based Online Ad Impressions by Industry – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTV Downloaders, Streamers Accept Ads to Get Free Shows
Some 80% of network TV video downloaders favor watching ads in exchange for free video (up from 67% in 2006), while 69% of network video streamers either watch the pre-roll ads before the video or...
View ArticleUK Moms 44% Happier with Brand Communications
Moms in the UK are 44% more satisfied than they were last year with the way brands communicate with them, even as they change their shopping and information-seeking behaviors during the recession,...
View ArticleSubtitles Lend Staying Power to Online Video
Internet users watch 38% more of an online video if it has subtitles overlaid onto it, according to the results of a trial study by PLYmedia that explored the effect of adding subtitles and closed...
View ArticleNewspaper Circulation Skids 7% for 6 Months Ended Mar. 31
More bad news from newspapers: for the six months ended March 31, 2009, the largest dailies are losing subscribers at a record pace, with circulation down 7% compared with the same period in March...
View ArticleTop 10 Site Genres by Image-Based Impressions – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleDigital Advertising Braces the Storm
The recession has hit digital marketing with a light touch – at least compared with the rest of the ad industry, according to a report by The Society of Digital Agencies (via Adweek), which states that...
View ArticleSMBs Poised to Triple Website Spending
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of...
View ArticleOnline Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this...
View ArticleTop 10 Video, Multimedia Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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